Advertising campaign for an organic skincare brand
Standing out against a saturated market and adapting to changing consumer attitudes
The Challenge
Maxim Organics is a skincare brand within the natural/organic skincare market.
However, consumers in the market are increasingly becoming savvier, refusing to believe that natural = good. The natural/organic skincare market is saturated with competitors who have the same "clean and refined" brand voice.
The Solution
For the advertising campaign, I reframed the brand as environmentally friendly and free from harmful ingredients through memorable messaging. To help the brand stand out from other competitors, I incorporated digital collage and hand drawn elements to create a human, authentic and approachable brand voice. Brand colour choices were chosen to convey organic and natural ideals by combining earthy and fresh tones
Skills used: After Effects, Figma, InDesign, Illustrator to prepare existing logo, Photoshop, Retouching
Image credit:
Sponsored ads targeting skin concerns and focusing on one product at a time
Landing Page
Allow a couple of seconds to load Figma prototype for interaction.
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