Promotions for a new electronic music festival
Working with limited visual assets and translating them across digital and print formats.
The Challenge
Elektrik Eel is a newly formed electronic music festival, promoting their first ever series of shows. Their user base are sophisticated music lovers in the electronic space who favour underground, Berlin nightclub and minimalist aesthetics. The challenge was building up excitement for the festival using limited visual assets without feeling repetitive across digital and print.
The Solution
Landing page and festival poster. Brand colours associated with swamp imagery and neon electric. Pink is a complimentary colour to green, provides a distinctive brand voice. Not using common black and red.
Skills used: Indesign, Figma, HTML and CSS, Photoshop. Click on image of landing page to access the fully interactive landing page.
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